Sellers are encouraged to supply product identifiers as item specifics whenever these identifiers are available for their products. Refer to Structured Data - Product Identifiers for additional information.
Valid types of product identifiers in the Item.ItemSpecifics.NameValueList.Name field are:
- A Global Trade Item Number (GTIN). GTINs are a set of globally recognized identifiers, including:
- BrandMPN which comprises the following fields:
For any Item.ItemSpecifics.NameValueList.Name, the Item.ItemSpecifics.NameValueList.Value field must comply with the following guidelines to avoid an error condition:
- The EAN must comply with the GTIN-13 standard.
- The ISBN must comply with the ISBN-10 or ISBN-13 standard.
- The JAN must comply with the GTIN-13 standard.
- The UPC must comply with the GTIN-12 or UPC-A standard.
- When identifying a product with BrandMPN:
Item.ProductListingDetails.BrandMPN.Brand must be the actual name of the product's brand and cannot be any of the following:
- Strings with only special characters (e.g., "
&*#@
") Strings such as:
- "
Brand new,
" - "
Made in China
" - "
See the description below
" - "
100% compatible with listed model
"
One exception is when the product is not branded — its Item.ItemSpecifics.NameValueList.Value can be
Unbranded
.- "
- Strings with only special characters (e.g., "
- Item.ProductListingDetails.BrandMPN.MPN cannot contain only special characters (e.g. "
$amp;%^&
").
Multiple-variation listings
For listings that have multiple variations:
- Specify
GTIN
values in Item.Variations.Variation.VariationSpecifics - When identifying a variation with BrandMPN:
- Set Item.ItemSpecifics.NameValueList.Name to
Brand
- Specify the actual brand name/value (e.g., Apple, Nike,) using Item.ItemSpecifics.NameValueList.Value
- Specify MPN values in the Item.Variations.Variation.VariationSpecifics.NameValueList container where:
- Item.Variations.Variation.VariationSpecifics.NameValueList.Name is set to
MPN
. Item.Variations.Variation.VariationSpecifics.NameValueList.Value is the specific MPN for the specific item.
For example,
DSC-RX100/B
,ILCZVE10L/B
,fcb-ex980sp
, etc.
- Item.Variations.Variation.VariationSpecifics.NameValueList.Name is set to
- Set Item.ItemSpecifics.NameValueList.Name to
Refer to Product identifiers for additional information.